Principled designand web development

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Axioma
SIMPLE. ENDURING. EFFECTIVE.
We believe in making things better by doing more with less.
Distilling both design and code down to their essentials, we create websites that are clear, fast, and effective. The result is a digital presence that stands out for its simplicity, beauty, and enduring functionality.
PhilosophyMakeThingsBetter
SimpleLESS, BUT BETTER
Simple websites are easier to understand—they reduce the cognitive load required to achieve a goal. Simplicity means being clear, functional, and focused to a purpose.
Enduringdistinctive and timeless
Principled design, both in aesthetics as in code, captures the essence of your website to endure for years, while distinguishing itself from the ordinary to become memorable.
EffectiveClear and sound design
Good design, characterized by its clarity and functionality, ensures that every element serves a meaningful purpose. It guides users effectively and intuitively to focus on their objectives.
NEURALINK

Breakthrough Technology for the Brain

Neuralink is a company focused on developing advanced brain-computer interfaces (BCIs). Their mission is to create a generalized brain interface to both restore autonomy to individuals with unmet medical needs today and unlock human potential for the future.

2020-2022 / Design by Play
SPARROW

END-TO-END LEAVE MANAGEMENT SOLUTION

Sparrow’s software automates away the calculations, coordination, and communication, integrating everything into one streamlined portal, so innovative Human Resources teams can build compliance to scale with their company.

2020-2022 / Design by Play
Development partner: Nels Andereck
GETWHYS

INSTANT CUSTOMER RESEARCH

AI-driven software knowledge service that marketing, product, and ops teams use to make better decisions.

2025 / Branding by Elliot Matson

AT.INC/

INSIGHT AND CAPITAL TO START

at.inc/ partners with companies’ earliest stages, supporting their mission with capital investment and hands-on guidance.

2025 / DESIGN BY PALADAR STUDIO
Metrus Energy

LEADING THE WAY TO A SUSTAINABLE, LOW-CARBON FUTURE

Metrus finances and manages energy efficiency projects for organizations who traditionally have large annual energy spends. Pioneers of the industry’s first efficiency-as-a-service model.

2020–2023 | Design by Pact
Transform

THE WORLD'S FIRST CENTRALIZED METRICS STORE

Transform empowers data analysts to deliver accurate, timely, confident, and fast insights. Now part of dbt Labs.

2021–2023 | Design by Play
Refactor Capital

RETHINK INDUSTRIES. REFACTOR THE WORLD

Refactor Capital invests in seed-stage companies that deploy technology to enhance planetary and human health by radically upending traditionally regulated industries.

2022 | Design by Play—Development partner: Nels Andereck
Collective[i]

AI REVENUE OPTIMIZATION SOLUTIONS

Collective[i] utilizes AI and ML to assist companies in optimizing revenue, offering features like writeback, forecasting, recommendations, connectors, and virtual deal rooms.

2021 | Design by Play
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