Case Study
Sparrow
Helping an innovative software company rebuild its website and implement a robust content management system to assist in its Series A/B funding efforts.
Company Bio
Sparrow is a startup that offers innovative SaaS technology helping companies manage employee leave.
We rebuilt the Sparrow website from the ground up as the company geared up for its Series A fundraising round. Our work continues to stand strong as Sparrow recently raised a Series B fundraising round.
Team
- Keenan Payne
- Jaime Hernández
- Play Studio
Our Role
- Web development
- Animation development
- CMS implementation
- Project management
Technologies
- HTML
- CSS
- JavaScript
- Eleventy (11ty)
- Contentful
- Lottie
The Challenge
One month to create a full-scale marketing website
We worked closely with our design partners to build a marketing website for Sparrow consisting of over a dozen pages, multiple unique layouts, animations, and a full CMS implementation.
The Solution
Close collaboration and rapid iteration
We collaborated closely with our partners to ensure the animations and unique page design templates were feasible given our timeline and constraints.
To aid us on this journey, we created a component library with utilities and tooling that accelerated our development efforts.
The Impact
Long-lasting impact
We built a website that has stood the test of time, as Sparrow used it to announce their Series A fundraising, and just recently used it to announce their Series B fundraising.
To date, the website has garnered millions of page views and has played a crucial role in the company's lead generation and awareness efforts.
